Direction
Google Ads — setup and management
Advertising judged on enquiries, not on impressions and clicks.
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01Scope
Who it is for and what is included
Who it is for
- A business running ads for the first time
- Someone whose campaigns run but produce no enquiries
- An owner who does not want to hand an agency the account
What is included
- Keyword research for your services
- Campaign and ad group structure
- Ad copy
- Negative keywords, so you stop paying for stray impressions
- Conversions: a form enquiry as the goal, not a “page view”
- A monthly report in plain language
02Cases
Similar work
Advertising case studies are in progress. For now we show the numbers on a call, with the clients' consent.
03FAQ
Questions about advertising
The ones that come up most — before the work starts.