Direction
Google Ads — setup and management
Advertising judged on enquiries, not on impressions and clicks.
01Scope
Who it is for and what is included
Who it is for
- A business running ads for the first time
- Someone whose campaigns run but produce no enquiries
- An owner who does not want to hand an agency the account
What is included
- Keyword research for your services
- Campaign and ad group structure
- Ad copy
- Negative keywords, so you stop paying for stray clicks
- Conversions: a form enquiry as the goal, not a “page view”
- A monthly report in plain language
02Cases
Similar work
Advertising case studies are in progress. For now we show the numbers on a call, with the clients' consent.
03FAQ
Questions about advertising
The ones that come up most — before the work starts.
Tell us how your ads are doing now
If your campaigns are already running, we'll look at which clicks you're paying for and how many enquiries they bring. If there are no ads yet, we'll start with the searches your customers use to find services like yours.
06Contact
Write or call
OPEN TO NEW PROJECTS